Be a voice for children – make our work the business of making children, not their parents, caregivers or other adults, front and center in policy discussions.
Use data and evidence – to drive public policy recommendations.
Operate in a non-partisan manner – all policymakers, regardless of political affiliation, value children and have a role in advancing public policy.
Be accretive – contribute value-add to the dialogue about children, rather than duplicating of the good work of others.
Work in a collaborative manner – value those who came before us for their important contributions and join with them to make change.
Lead only when it is strategic – follow when others are already effectively advancing the desired policy change.
Work with all stakeholders in a respectful manner – acknowledge the unique capacity each individual or group brings to the table and listen carefully to understand their unique point of view.
Build, don’t burn bridges – today’s opponent can be tomorrow’s ally.
Be passionate but never strident – relationships are critical to advancing change.
Reach for high goals, but remain pragmatic – understand that policy change is a long process with many steps and gains along the way.